Developing a Social Media Marketing Strategy

by | Oct 2, 2015 | Internet Marketing, SEO & SMO Marketing, SEO Company, SEO Services

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Let’s face it – in today’s day and age, almost every single one of us is connected. Many of us have smartphones, tablets, laptops and other devices that we use to chat with friends on Facebook, connect with professionals on LinkedIn, send pictures to family members on Snapchat or Instagram and create boards based on our creative and culinary interests on Pinterest. Social media is not only great for staying personally connected, but for staying professionally tapped in as well. A number of businesses, both large and small, have turned to social media as yet another way to promote their brand and build their online presence. Social media marketing services in Chicago can help you navigate through the world of social media – working with you, side by side, to devise a social media marketing strategy that will help your business flourish. Teams of highly trained, experienced professionals will encourage and support you in defining key elements of your business that will help to shape a strategy built for success.

Goals and Objectives

As a business owner, it is imperative that you define your business goals and objectives prior to utilizing social media as a growth platform. What are your business needs? What are you looking to achieve in regards to sales growth? As with anything, you can’t claim success without knowing where you want to go and what you need to do to get there. Your goals should be specific, time-bound and measurable; and are important to include in your social media marketing strategy. Professionals in this field can help you identify your needs and develop a set of goals, in regards to marketing specifically, that will help you build and employ a successful strategy.

Identifying your Target Audience

Once you have your business marketing goals and objectives in place, it is important to work with the experts to identify your target audience and discuss how social media can help you extend your professional reach. A lack of engagement on any social media platform is typically due to the lack of an accurate customer profile – meaning that businesses are hitting the wrong people at the wrong time with the wrong information. Defining who your business or service is catering to – and then developing a social media marketing strategy with them in mind– will help to ensure a successful web presence.

Selecting your Platform

Social media marketing services in Chicago can help you select the best social media marketing platform to fit your business needs. Just because a site is popular or highly utilized by other companies, doesn’t necessarily mean it is the best fit for your business. Once you have identified your target audience, it is important to determine which sites they most frequent. This will help to ensure you are focusing your time in all the right places – instead of wasting your time marketing on pages that will go unnoticed. Social media marketing experts can help to ensure you are building the right networks, targeting the right people and marketing on the sites that will give you the biggest bang for your buck.

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