There is hardly a business in operation at present that isn’t investigating social media marketing, and with due cause. Traditional marketing methods have been turned on their heads by digital marketing, as the buying patterns of the majority of people have completely changed. It is estimated that over 90% of consumers will use the Internet to source products and services, but this goes much further. Social media sites now give a range of opinions and comments on the services received, and this provides the structure that influences many buying decisions. If, for example, you are searching for a hotel in a certain city and come up with a well-situated place at the right price, you may investigate further. If you then find poor reviews from clients, then chances are that you’ll continue your search.