Signs It’s Time to Invest in SEO

Chances are you don’t need a mechanic to know if your vehicle is pulling to the right or if it is burning gas faster than it usually does. You also don’t have to be a guru to know if you have a website that is struggling to rank. The good news is that a website that is not performing well will not leave you stranded on the side of the road; however, it will waste your marketing dollar. Some signs you should be aware of that it is time to call for Houston SEO services are highlighted here.

Your Website Doesn’t Rank for Your Brand Name

There is no sure thing when it comes to ranking in the search engines, this includes for your own brand name. There are a number of reasons for this. First of all, the brand name may be too close to other search terms and Google may not be able to differentiate your business from others. While you can try to win the popularity contest, this will only be beneficial if there is a marginal gap. SEO offers a multi-faceted approach that will help to build your brand, as well as your page authority, which will help to increase the search rankings.

You’re Spending too Much on PPC

There are some who like to use SEO and PPC against each other, but it does not have to be an either or issue. These two are actually designed to complement one another. PPC offers instant gratification, but SEO is more of an organic method that will take time.

Your Business isn’t Appearing on Google Maps

There are quite a few different ways that people search for items and information online today. With more local searches, there is more opportunity for small businesses to be noticed. The first step is to be a pinpoint on the big map and then you can begin optimizing this listing to ensure your business shows up for local searches.

In most cases, SEO will be an effort that requires a professionals help. This is because the rules are changing constantly and if you want to continue to show up, you have to continue to take steps to be found. When you seek the help of a professional, they will be able to ensure your business is found regardless of where you or located or home much competition is present.

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    • Bernie Baltz