Consider this – right now someone is searching for the exact product or service you offer. They enter the term in the search bar and receive the top results. Is your business listed? If you do not have a search engine marketing strategy in place, chances are this potential customer is going to find your competitor’s site, rather than yours.
Search engine marketing is all about getting your brand in front of your customers. However, do you know how to make your brand the leader in search engines? If not, you could likely benefit from the services of a professional Search Engine Marketing Firm in Chicago.
In addition to using the services of a professional, the following tips will help you develop a strong SEM strategy for your business.
Define Your Strategy
You need to start off right and the only way to do this is by identifying your target audience, identifying their motivations and needs and then highlight how your services or products will meet these needs. You also need to review your business’s position in the actual marketplace. Determine who your primary competitors are and how you have a competitive advantage. The last part of the strategy is to list the specific benchmarks and goals you have, such as ROI metrics, sales lead volumes, Website traffic increase and search rankings. The strategy that you create is going to serve as the foundation of your entire SEM campaign.
Select Your Keywords
This is perhaps the most important step in your SEM plan: selecting the keywords and phrases you will use. If you do not do this properly, then your SEM campaign is bound to fail. When selecting keywords, you need to use phrases that are relevant to your actual business, but that are also searched regularly by your target audience.
Optimize the Content on Your Website
After you determine the keywords you should use, it is time to put them to work. You need to ensure that your website is optimized in order to take advantage of the phrases you have selected. You should start with the copy on your website. Be sure that you write information that is valuable, while using the selected keyword phrases in a way that makes sense. You should also integrate the keywords into your meta tags, alt tags, file names, director names, heading tags and page title tags.