SEO, or Search Engine Optimization, is something that people often hear about, but few understand its value and importance to a business. For many years, people have understood the importance of marketing for any business, whether it be online or brick and mortar. SEO is just a different form of marketing that takes place in the digital age.
What is SEO?
Search Engine Optimization is all about providing the right language and content so that your website is found higher within the results of search engines. Most people will only look at search results that appear within the first few pages of a search engine results return. No one wants to sort through hundreds of pages to find your website. Research has shown that customers trust companies more that appear on the first page of results. SEO is designed to get your website found on search engines when people are looking for specific terms, or keywords that pertain to your website because being on the first page is vital to a business.
Why is SEO Important?
Many businesses wonder about how important SEO really is to their business. The reality is that SEO is an incredibly crucial part of a business in today’s technological climate. The goal of any website is to have traffic that is viewing the content of the site on a regular basis. If consumers are not visiting your website, then they are not buying your product or service. By getting more people to your website, you are going to increase your overall sales, putting money in your business’ pocket.
The days when people would flip through the phone book to find a company to help with a need are gone. Instead, people use search engines like Yahoo!, Bing, and Google to find what they are looking for quickly. Even more problematic for many businesses, people are not searching out your business. They are searching a general, broad category and your business needs to be returned in the results for a customer to find your website.
Can I Do This In House?
In theory, a company can create a search engine optimized site themselves. However, there are many different elements that go into creating a well positioned website and it takes a great deal of word crafting to get this task done. Often times, it is best to hire a company that is skilled in SEO to provide you with website content that will raise your search engine result ranking.
The rules for SEO are always changing. With every new policy search engines put in place, marketers need to find ways to continue to advance a customer’s webpage. As with any evolving system, the SEO world is getting more difficult to get results. This means that if you are not well versed in the practice of SEO, you may not be able to product the results you need in house.
Hire SEO Number One, a professional SEO company which provides you with a multipronged approach that will provide the marketing results your company hopes to achieve. Their experienced SEO consultants will advise you on the best ways to benefit your business.