No matter how effective and efficient an ecommerce website may be from the business perspective, it is the end-user perception of the website that will make the difference. With a great user experience on the website, there will be a higher rate of conversions as well as an increase in returning customers.
The WooCommerce Advantage
A lot of businesses use the popular WooCommerce platform for their business website and ecommerce activity. WooCommerce is a plugin that is used on the WordPress platform. It provides a solid, stable and reliable option for small to large ecommerce sites.
Just like the entire WordPress platform, WooCommerce development can be a do-it-yourself project. There are quality templates to choose from and adding the plugin is very simple. For those businesses with a website, the WooCommerce option prevents the need to use a third-party platform, eliminating the additional work required to make the site and platform work together.
Using a company that offers WooCommerce development is a solution to this problem. This choice will allow you the benefits of the WooCommerce platform and also allow you to have a unique, individual and effective website from both the business perspective as well as for the end-user.
Moving Beyond the Basics
The key to WooCommerce development is simplicity. With a professional service that understands the platform, changes to the templates can be made that include different options for everything from changing how the shopping cart is displayed to incorporating different apps and websites into the WooCommerce site. This even allows for information transfer between sites, synching of data and using the website across all types of devices with full functionality and no loss of features or performance.
In addition, WooCommerce has built-in features such as inventory management, taxes, reporting across the platform as well as the ability to integrate shipping, either as a flat rate or free service or as a custom feature on the site. Payment options are likewise included in the basic features, which adds to the user-friendly aspects of the platform.